This book is very interesting. Even it might not bring lot of eye-opening information for software developer as we are on the edge of innovations in many respects (my personal thought) it supplies us with information for deeper understanding of why we do what we do.

“Drive: The Surprising Truth About What Motivates Us” on Amazon

Indeed this books uncovers inner mechanisms of motivation gears inside of us. Some gears refuse to spin or just slip when we try to solve different problems. Sometimes we need to unpack brand new gears and install those to gain additional boost.

Book reveals evolution of motivation principles from Motivation 1.0 which is based on instincts to Motivation 2.0 which is based on stick and carrot and finally to Motivation 3.0 based on inner drive and not external factors.

Watch this video for inspiration:

RSA Animate – Drive: The surprising truth about what motivates us

Dear Reader, I would recommend this book for your leisure.